Saturday, July 17, 2010

TEST AS MARKETING CAMPAIGN


The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions. Hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011. Teams of engineers will travel to 20 countries to pit the Range Rover Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic.
Ordinarily prototypes are disguised for discretion, but  Land Rover is making no secret of the operation - its design team has fitted ten prototypes with funky camouflage wraps, to introduce the new car in ten key cities worldwide.
The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city: London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow.

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