Renault is showcasing Renault (Dacia) Duster at the Buenos Aires Motor Show in a version adapted specially for the Americas market. It will be produced locally, at the Curitiba plant in Brazil, and launched in last-quarter 2011 in Argentina and Brazil. In Colombia, it will be produced at the Medellin site and launched in May 2012.
Duster has been specially redesigned for the Americas Region in a process coordinated locally by Renault Design America in Sao Paulo. The vehicle features a chrome grille at the front and a chrome strip at the rear with Duster written in negative. The 4x4 model is more emphatically styled than in Europe with wheels painted in dark gray and fitted with a latest-generation four-wheel-drive system.
The interior is more upmarket, including a new dashboard. The model was adapted by Brazilian and Argentine engineering teams, which ensured compliance with local standards.
This special version, with exclusively designed interiors, new colour schemes and a new grille, will make 4x4s affordable for more and more customers in Brazil and Argentina. The Americas Region, starting with the two leading markets, Brazil and Argentina, is a key objective for Renault, which aims to double its vehicle sales there between 2009 and 2013. Brazil is Renault‘s second-largest market behind France (633,411), but before Germany (131,053). Renault has long been present in Argentina and in 2010 it ranked third in the country with a 13% share of the market.
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