Sunday, September 4, 2011

SSANGYONG PREMIERES FOR FRANKFURT

When the doors open to the 64th IAA International Motor Show on the 13th September, SsangYong will be ready to reveal one of the stars of the event – an innovative new compact crossover concept and hold the world premier of the exciting new SUT-1 sports pick-up.
The SsangYong SUT-1 was first seen in concept form at the Geneva Motor Show in March 2011. Applying modern design techniques to the traditional pick-up body, this stylish Sports Utility Truck perfectly presents the dynamism and strength of the SsangYong brand.
The Concept XIV 1 (previously known as XUV-1) has at its core the ideals of a moving communication space. SsangYong’s designers set themselves the goal of creating a new automobile culture based on performance, safety and an awareness of the environment.. The name is derived from the phrase ‘eXciting user Interface Vehicle’. The concept uses extensive glass areas along with carefully curved bodywork to look imposing without seeming to appear ‘aggressive’. The wraparound windscreen visually extends the glass area virtually uninterrupted to the large C-pillars, perfectly complemented by a full length glass roof.
The innovative interior design introduces new 1+1+2 or 1+3 seating layouts, challenging conventional cabin design and highlighting the flexibility available from SsangYong’s latest platform technology. The spacious interior is also packed with the latest automotive technology. All major cabin functions are controlled via mobile devices and smart instruments, while the coach style door offers easy access to the futuristic cabin.
All this versatility comes within the confines of a compact B segment sized vehicle, a sector which has experienced rapid growth in crossover models in recent years.

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