On January 16, 1948, the Ford Motor Company publicly revealed
the iconic F-1 pickup, beginning the F-Series legacy of tough trucks. This
mini-site includes original launch press releases and photography, presented
here as issued 65 years ago. Since 1948, more than 32 million trucks have
proudly worn the F-Series badge. These legendary trucks have been the
best-selling pickups for 36 consecutive years, and America's overall
best-selling vehicle for 31 years. As Ford looks forward to the future of Built
Ford Tough, it is appropriate to celebrate the 1948 Ford F-1 pickup that
started it all.
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