Ford unveiled the Ford Atlas Concept to showcase the design,
capability, fuel efficiency and smart technologies that will define future
pickup trucks in Detroit.
Innovative
design integrates capability and smart technologies to transform customer
expectations – all to reinforce its functional Built
Ford Tough image. Designers
enhanced truck functionality, while creating new advanced features. For
example, multiple tie-down points are integrated within the cargo box walls and
load floor, along with 110-volt electrical outlets in the cargo box to charge
power tools. An integrated roof carrying system and hidden extendable ramps
give the truck unique functionality for a variety of jobs.
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