The
Citroen Brand Festival was held in 21 December at the Shanghai Oriental Sports
Center. With 1500 participants in attendance, the event was organised by
Dongfeng Citroen to celebrate the brand's 95th birthday and kick off the launch
of the joint venture's new SUV, the C3-XR.
After the world premiere at C_42 in Paris on
30 September and then presenting it to the public at the Guangzhou Motor Show
last month, the new SUV has now been officially launched in China. The new
model, produced locally at the Wuhan site, is the first SUV in the Dongfeng Citroen
range, on the market, where SUV sales grew 35% in the first 11 month of 2014.
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