Hyundai staged a world premiere
of Santa Cruz crossover truck concept at the 2015 North International Auto
Show.
To meet the specific needs of 'urban adventurers", Santa Cruz doesn’t focus on all the same
attributes as traditional pickups. It’s designed to meet more of their desires
for expression, efficiency and maneuverability. Santa Cruz, by design, isn’t an
alternative to a truck, so towing, payload and ground clearance were not
primary goals. Rather, Santa Cruz is intended to attract CUV and sedan buyers
who are seeking greater utility, without the compromises that traditional
trucks often require.
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