LORD OF THE RIGS

With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers. 

The new Tacoma will be available in five grades in both 4x2 and 4x4 configurations. Each grade will have its own personality and unique look. Tacoma grades include work-ready SR, iconic SR5, athletic TRD Sport, tough-as-nails TRD Off-Road and top of the line the Limited.

Continue reading

TOYOTAS FOR BEACH RESCUES

While locals and tourists focus on miles of coast lined with gorgeous sands, San Diego lifeguards focus on safe practices in the water and on the beach. Toyota is focused on helping them.

Toyota celebrated the start of the summer beach season today by announcing its continued support of the San Diego Lifeguards and their Water Safety Days program, emphasizing safe practices in the water and on the beach. The partnership includes a donation of 34 brand-new Toyota trucks and SUVs to the city for lifeguard rescue and operations.

Continue reading

LET'S GET DIRTY!

In their 35 year existence, TRD has been an integral component in Toyota’s success in the U.S., not only in numerous motorsports racing victories but in the area of high quality performance parts and accessories.

Coinciding with their 35th anniversary of business in the U.S., TRD has developed the new TRD Pro Series off-road performance accessories. The new factory-installed off-road performance packages will specially modify Toyota body-on-frame trucks for the 2015 model year including the Tundra and Tacoma pickups and the 4Runner mid-size sport utility vehicle.

Continue reading