Mitsubishi has started local production and sales in Bangladesh of its new-model Pajero Sport SUV. The Pajero Sport is being produced at the Chittagong plant of Pragoti Industries Limited (PIL), MMC's business partner in Bangladesh, and will be sold through PIL's domestic sales network.
The start of local production and sales of the new SUV model in Bangladesh announced today embodies the implementation of "concentration of business resources in emerging markets" strategy, a major pillar of its "Jump 2013" mid-term business plan which the company announced in January this year.
Mitsubishi first entered the Bangladesh market in the 1970's. In addition to its production and sales operations with PIL the company also sells imported built-up Mitsubishi-brand models and has captured a large share of the country's market for new passenger cars and SUV models. PIL is a state-owned automobile assembler operated by the Bangladesh Ministry of Industries and has had operational ties, assembling and selling Mitsubishi models in Bangladesh since 1977. PIL has produced and sold previous-generation Pajero since 1995 and with the addition of the new-model Pajero Sport SUV is seeking to strengthen its lineup and expand sales further. Initially the company expects to produce and sell some 500 Pajero Sport models annually.
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