CHINA-TAILORED JEEP CONCEPTS

The Jeep introduced four new design concepts at the 2014 Beijing International Motor Show. The quartet takes Jeep production models and injects them with fresh elements inspired by millennia of Chinese culture and the sense of style, fashion and flash-forward trends found in megacities such as Shanghai and Beijing.  

The four design concepts include two interpretations of the all-new Jeep Cherokee – the Sageland and Urbane – a premium, luxury version of the iconic Jeep Wrangler called the Jeep Wrangler Sundancer, and the Zi You Xia, a special design concept based on the all-new 2015 Jeep Renegade.

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A CLASSIC THROWBACK WITH MODERN CAPABILITY

The roots of America’s love affair with Jeep can be traced to World War II, as the one-of-a-kind vehicle dutifully served the U.S. military with its durability and ruggedness. The affinity for Jeep gained traction as the first civilian Jeep (CJ) vehicles – the Willys-Overland CJ-2A – reached the public in 1945. 

 

Beginning early next year customers can connect with the original Jeep vehicle’s rugged and purely functional capability by the new 2014 Jeep Wrangler Willys Wheeler Edition, which made its debut at the 2013 Los Angeles International Auto Show.

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INTERNATIONAL DEBUT FOR CHEROKEE

Following close behind its world premiere in New York last month, the Jeep Cherokee has its international debut at the 2013 Shanghai Auto Show on April 20.

China is the largest market for the Jeep brand outside of the U.S., and one out of every five vehicles in the mid-size SUV segment is sold in China. Hence, it just makes sense that the new Jeep Cherokee has its international debut in Shanghai. The Jeep Cherokee, which will be known in China as Zi You Guang, will arrive in volume to dealer showrooms in the China market by the end of 2013.

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JEEP REVEAL SIX NEW CONCEPTS

Jeep will be showcasing a range of extremes at this year’s annual Easter Jeep Safari in Moab, Utah. Since 2002, Jeep and Mopar have teamed to create nearly 40 unique concept vehicles for enthusiasts who attend the popular Easter Jeep Safari.

“Off-road enthusiasts will be pleasantly surprised by the range of Jeep models we’re bringing to this year’s Easter Jeep Safari,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We go to this extremely popular event in Moab each year to showcase the latest production vehicles from Jeep, as well as a host of new customization and personalization ideas. In doing so, we connect with and receive a tremendous amount of feedback from our most loyal customers.” 

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